It’s that time of the year again. Chocolate treats are everywhere. Retail shops start pushing Easter not long after the Christmas decorations come down.
Lucky we know a little about the psychology of marketing. Otherwise we may suspect that Cadbury do a secret deal with children.
All the pretty coloured wrappers shining and teasing the kids. Shopping is hard enough without the Easter promotion. The youngsters eyes light up when they see the gold bunny or their favourite characters plastered all over the chocolate treats.
Babies reaching out from the trolley in an attempt to grab at the sparkling colours. Three year olds put on their thinking caps. Wondering how they’re going to get their mommy to buy them chocolates. The five year old coming straight out with it. Asking for sugar treats. Not accepting no as an answer.Continue reading