Tag Archives: Influence

Are You A Copycat Or Do You Adopt Other Peoples Characteristics?

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Are you a copy cat or do you adopt others peoples characteristics?

Doesn’t this short clip illustrate how careful we have to be when raising children?  They learn by watching everything we do.  A child will adopt all our habits (behavioural patterns).  The things we repeatedly say and do.

Apparently there was a public outcry over this community announcement.  It had me wondering whether beer drinkers felt attacked over their regular intake.  Is alcohol more important than their youngsters’ high probability of drinking in the future? 

We are all aware that liquor is a major problem in the lives of some.  A responsible adult having a couple of drinks of an evening is no cause for concern.  However it does not mean your child won’t have alcohol issues.  There is no way of predicting that.

Don’t you think it is a clever campaign?  It illustrates the influence adults have on children’s future thoughts and actions.

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How to Market Your Product. The 33.33333333333333 % Rule.

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Marketing your Product

The 33.33333333333333 Rule.

It appears as if competition is everywhere. I’m about to show you how to be rid of this false assumption. Putting competition back in its place, right where it belongs.  Presenting your product as if there is nothing quiet like it on the market.

The 33.33333333333333 % rule.

The marketing place is divided up into three parts of the population.

  • A ⅓ of the world are willing to purchase your product – they would have done so by now, had they known about it. They require very little persuasion. Your product is ideal for them.
  • This ⅓ of the population is where you are required to be at peak performance. They are not easily swayed by your brand. These people will only be tempted by your product if you present your best prepared marketing pitch. If you have a sloppy approach you will lose them completely.

   When these sceptics start to question your authority on your product you are able to  navigate every query with reasonable and honest answers. In these moments your abilities and beliefs will shine through naturally adding another characteristic to your product. “YOU”.

  • This ⅓ of the population are NOT your people. It may or may not be the product. It could be something they just don’t like in you. It is of little importance what it is, because they are just NOT your people.

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