Easter time, chocolate treats and the child negotiator

Easter Time, Chocolate Treats and the Child Negotiator

It’s that time of the year again.  Chocolate treats are everywhere.  Retail shops start pushing Easter not long after the Christmas decorations come down.

Lucky we know a little about the psychology of marketing.  Otherwise we may suspect that Cadbury do a secret deal with children.

All the pretty coloured wrappers shining and teasing the kids.  Shopping is hard enough without the Easter promotion.  The youngsters eyes light up when they see the gold bunny or their favourite characters plastered all over the chocolate treats.

Babies reaching out from the trolley in an attempt to grab at the sparkling colours.  Three year olds put on their thinking caps.  Wondering how they’re going to get their mommy to buy them chocolates.  The five year old coming straight out with it.  Asking for sugar treats.  Not accepting no as an answer.Continue reading

What is your writing process?

What is your writing style?Us poor writers! Such a rewarding yet agonising job. A completed article – evidence that our compulsion is worth it.

Do you have those days where turning the computer on, to do some work feels unbearable; even unnatural?

Or getting out of bed to finish a document makes you wish some illness had come over you in the night so you had a valid excuse to avoid word central.

Writing got a little easier once I realised I have a method in my madness. It was like building blocks – stacked upon one another; constructing a rather smooth process to get to a completed document.

Once this light bulb moment awakened me to my own procedure, the struggle became tolerable. I began to see writing as a creative process – possibly a gift, requiring continued patience and practice, in order to be able to call it my craft. So I had no choice but to label my steps.

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